I spotted a headline online recently announcing that a new flavor of Girl Scout cookies would have a secret ingredient. I laughed out loud. I immediately thought of that line from the “Addams Family” movie, delivered so well by Christina Ricci, “Are they made from real Girl Scouts?” (Look it up on You Tube.)
As it turns out, the secret ingredient is not Girl Scouts; it is a vitamin cocktail. I looked at the ingredient label on their website. Yes, you get a small dose of vitamins when you eat 3 cookies…along with 8 grams of fat. Am I supposed to feel better when I eat more than 3 cookies, because the cookies are “good for me?”
We all know that, no matter how nutritious new forms of cookies, potato chips, and burgers may claim to be, they cannot replace a balanced diet that contains fruits and vegetables. Fad diets come and go. You might lose a few pounds, only to regain them because who can eat mango smoothies all the time?
You can apply the same principle to your investments. Chasing the latest fad in investment strategy can be costly. It is important to be very thoughtful about your asset allocation. As we have said many times, it is easy to have an allocation of 100 percent equities in an up market. It is extremely difficult to stick with that strategy when the market drops 500 points in one day.
Your investment advisor is here to help you. If you have not taken a look at your asset allocation in awhile, now is a good time to begin the conversation. Have your goals changed? Has your family expanded? Have you started a new business? All of these events, as well as many others, can prompt a change. We are here to help, so put down the Girl Scout cookies and give us a call.
Cristy Freeman, AAMS
Senior Operations Associate